Marketing plugin
Draft content, plan campaigns, and manage launches. From brief to publish without the back-and-forth.
- Source
- Official (Anthropic)
About this plugin
The Marketing plugin turns Claude Cowork into a full-stack marketing assistant. Give it a brief and it produces first drafts — blog posts, ads, email sequences, social copy — in your brand voice. It can also plan campaign calendars, analyse performance data, and help prepare launch materials, saving hours of back-and-forth each week.
What it's best for
Marketers, content writers, growth teams, and agency owners
How to install the Marketing plugin
Claude Cowork plugins are available to all paid plan users — Pro, Max, Team, and Enterprise.
- 1
Open Claude Desktop
Download Claude Desktop from claude.ai/download if you haven't already — it's free to download, but you'll need a paid plan (Pro, Max, Team, or Enterprise) to access Claude Cowork.
- 2
Open Customize > Plugins
Go to Customize, then Plugins, in claude.ai or the Claude desktop app. The plugin is saved to your account, so it is also available in Cowork and Claude Code.
- 3
Find "Marketing" in Discover and select Add
Open Discover, find "Marketing", read what it contains, then select Add. Plugins from a marketplace you add yourself (Add > Add marketplace) are not reviewed by Anthropic.
- 4
Connect any bundled connectors
Adding a plugin does not sign you in to anything. Open the plugin's Connectors tab to add or connect each connector it includes.
- 5
Use it
In Cowork, type /plugin-name:command, or describe the task and Claude loads the matching skill. Source: Anthropic's Plugins documentation.
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